Hello. I'm a partner at Huge,
where I head the User Experience discipline across seven offices worldwide and oversee our office in Brazil.
I also serve as an advisor for Bondsy. I live on American Airlines. I'm a designer.
Get in touch
Long bio: I started my career in Brazil where I led design in a team at Globo.com - the largest media company in Latin America. We created some interesting
things, including the most popular sports site in the country.
While at Globo, I wrote a book about User Experience that ended up becoming very popular with the local design community.
It sells pretty well to this day, even though it was written in 2005. The publishers constantly ask me to write another version, but unfortunately I can't do it anymore.
It was the most painful experience of my career and I have much more responsibilities now than I used to - I was only 26 when I did it.
I moved to the United States to work at Huge as an Interaction Designer in 2007.
I worked my way up and in 3 years I was made a Partner within the company.
I’ve worked on the best projects of my career at Huge,
including CNN.com, HBO GO
and the Pepsi Refresh Project.
At the end of 2010 we won an international competition for Itaú, the largest bank in the southern hemisphere,
and opened the office in my hometown of Rio de Janeiro, hiring the best of the people I'd worked with previously in Brazil.
I also helped Huge expanding to Brasília and Portland and regularly visit the offices in the west coast and Europe.
I have a MS in Usability and Human-Computer Interaction and a BS in Visual Design,
both from PUC-Rio,
where I also taught for two years before moving to the US.
I'm a member of the International Academy of Digital Arts and Sciences.
Personal: I was born and raised in Rio de Janeiro.
The Memoria family has a tradition in architecture. My great-grandfather, Archimedes Memoria,
was the first of them. Everyone else followed in his path.
Turns out my mom is an architect too - a great one, though her side of the family is composed mostly of engineers and artists. So I grew up surrounded by great furniture and books.
One day I saw an announcement that Fluminense's games were going to be broadcast internationally and realized it would suddenly be feasible to live abroad.
That was in 2006. Nobody in NYC knows what Fluminense is, but I'm possibly the most die hard fan living in the city.
I deeply care about them - in the most unhealthy way possible.
Today I live in the same DUMBO apartment in Water Street
where Huge was born with my wife and child.
Family, work and soccer play a large role in my life.
Other things I like to do include building bikes
and playing Call of Duty with no guns - knife only.
My greatest idol is the brazilian racing driver Ayrton Senna.
As a designer, I believe in impossibly hard work done by high performance individuals.
I think we should design for people and make things that are elegant then get out of the way for the content to shine.
For more about me ask around.